Define the standard

What Does Good Look Like

You can't hit a standard you haven't defined. Continuously lets you set out what good looks like for each focus area, framed as a series of questions, that you can then launch as tasks — so the gap between today and the standard becomes visible, owned, and closable.

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What Does Good Look Like illustration

Why it works

Make the standard explicit

Write down what good looks like for each area so everyone shares one definition.

Answer the questions

Turn a vague feeling of what good looks like into concrete statements.

Close the gap

Launch tasks so that the gap between current and good gets owned and closed.

How it works

  1. 1

    Create a focus area

    Pick an area of the business and name the standard you want to define.

  2. 2

    Think about a better way of working

    Use the prompts to discuss what good looks like with your team.

  3. 3

    Answer and assess

    Capture the answer and launch a task to close the gap.

  4. 4

    Manage the action

    Track the task, with an owner and a due date.

Example use case

Absolute clarity for senior managers

A managing director was staggered when he found out that his sales teams expectations were far lower than his. What they thought was good was not what the company needed, or what the managing director expected. An honest conversation, a few questions, and a clear standard of 'what good looks like' was born. Sales shot up!

100%increase in turnover

Ready to put What Does Good Look Like to work?

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